I'm Simone, a product designer & strategist based in NYC.

My story.

Born in Germany, raised in China, and now in North America, my global journey has shaped a deep understanding of cultural influences. Observing these influences fueled my curiosity about psychology and reshaping society's psychological landscape. Extensive research guided my human-centered approach to comprehend needs and behaviors.

Recognizing the need for holistic change, I explored systems and design strategies. This journey revealed the power of design to elevate human ability and drive transformative change.

Now immersed in product design, my greatest passion, I'm committed to delivering sustainable and impactful solutions. Prioritizing co-creation, storytelling, and adaptability, I craft user experiences that resonate with audiences and align with business goals.

Let's forge meaningful connections through design!



Parsons School of Design
MS Strategic Design and Management
Transmedia and Digital Storytelling Minor


University of Toronto
HBSc Psychology Specialist
German Studies Minor


08/23 - Present

Product Designer
Asian Creative Foundation

09/22 - 05/23

Associate UX Researcher & Designer
Thesis Inc

09/22 - 05/23

Design Research Intern
Sour Studio

09/21 - 03/23

Market Researcher
Dragon Trail International


UX Research

Qualitative Research
Quantitative Research
Data Analysis
Data Visualization

Design & Product

Information architecture
Project Management
Usability testing

Design Strategy

Design Thinking
Market Research
ROI ANalysis